Wise Cloud Solutions are the key to achieving better results

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Technological revolution in vessel operation

To begin with, we must examine the desired results. This can be extremely difficult, as the speed of technological and software development has been extremely fast over the past fifteen years. With increased demands for quality, utilisation and value creation, processing plants are becoming more developed; technical equipment, the adoption of robots and software solutions are becoming an integral part of the processing of seafood products in Iceland. “One can say, without any doubt, that there has been a technological revolution in seafood operation and the processing of seafood products that has helped the Icelandic fishing industry to become a leader in this field. Icelandic fish processing plants are high-tech, and the fleet is equipped with cutting-edge technical equipment for its operations,” says Jón Heiðar.

Can access more information about the operation

Jón Heiðar adds that the digital transformation in the fisheries sector have been ongoing for some time. A lot of things have changed over the course of the thirty years that WiseFish has been developed, and it can be said that with the enormous progress that has been made in software design, technology has solved and is still solving complicated aspects within the business environment through automation and by reducing the amount of duplicated efforts and repetitive processes.

Companies gain a new insight into the operation

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In a world of ever-increasing competitiveness, gaining an advantage is based on utilising the latest software technology to ensure better and more dynamic processing of data to facilitate decision making and ensure the best success in operations at any time. It has never been more important to update machines, networks and software. Wise Cloud Solutions, together with the latest software versions, is the key to achieving better results and becoming a competitive success.

The Seafood Conference Iceland

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The WiseFish team will be at the Icelandic Seafood Conference, 7-8th of November 2019.

The idea behind the Seafood Conference is to create a platform for everyone who is part of the seafood industry in Iceland to meet and exchange views. It includes those who are active in harvesting, farming, primary processing, further processing, marketing and sales, services, research, and development as well as the public sphere, teachers and students, media and other interested parties. 

The Seafood Conference is a forum where people meet, establish new contacts, strengthen current ones and increase cooperation. During the conference, important subjects are analysed and discussed with the hope of creating new ideas that motivate and lead to innovations and improvements.

The program can be found here. 


Better WiseFish with an emphasis on deeper analysis of data

WiseFish is business software coordinated with Microsoft Dynamics 365 Business Central, (NAV) finance and accounting software. Wise solutions span the whole fish industry value chain from the fishing itself to sales and distribution.

In the fishing industry, as in all business, a good overview is important for management. WiseFish was recently updated, and that update coincides with the Microsoft update from NAV to Microsoft Dynamics 365 Business Central. The new update includes Power BI analysis tool, easier access to Microsoft Outlook, easier reporting and software support for peripheral devices such as tablets. The WiseAnalyzer is furthermore essential with WiseFish; Analyzer allows businesses to easily analyse and interpret data from Microsoft Dynamics BC.

New additions such as Power BI and WiseAnalyzer allow businesses to view their operations in a new light. A new function of WiseFish in warehouses, compatibility with peripherals and general additions to the new version of Microsoft Dynamics BC make it possible to thoroughly study the data for streamlining as well as a competitive edge.

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"The key to success is software that provides us with key information in real time. We use WiseFish and WiseAnalyzer, both of which ensure that the status, along with performance and margin, are clear at the end of each day," says Guðmundur Smári Einarsson, G.RUN fish processing.

WiseFish has great possibilities in tracking the product from fishing, through production and sales, all the way to the consumer. Internet, tablets, mobile phones and Power BI Analysis are now a part of the standard WiseFish system.

WiseFish will be present at the Icelandic Fishing Expo in Reykjavík, (Laugardalsholl)

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WiseFish will be present at the Icelandic Fishing Expo in Reykjavík, (Laugardalsholl) on 25-27th September, area B-15.

"As in all other operations it is important for managers in fisheries to have a good overview, " says Jón Heiðar Pálsson, division manager sales and marketing department Wise. WiseFish was recently updated due to the Microsoft upgrade from NAV to Microsoft Dynamics 365 Business Central. The upgrade includes additions to Power BI, easier access to Microsoft Outlook, reporting is simpler and added connections to peripherals such as tablet and smart phones. WiseAnalyzer is an indispensable with WiseFish, Analyzer enables companies to analyze and easily read data from Microsoft Dynamics BC.

Our experts will be at hand to share their expertise and knowledge. Please come by, we look forward meeting you. 

Certified Partner

Microsoft Gold Certified Partner

Tablet and touch-optimized user experience lets you access company data and processes regardless of location or what device you choose to use. Personalized home pages let you view your most important business data and key performance indicators at a glance. Sophisticated color coding and live data alerts help users prioritize actions and stay productive.

Wisefish Seafood Software

  • Wisefish Dynamics NAV

    About WiseFish

    Fully integrated ERP for small
    and medium sized businesses

  • Wisefish Peripherals


    Scales, scanners, labelling 
    and barcoding
  • Wisefish Fishing


    Complete catch recording 
    and quota management
  • Wisefish Production


    Production planning, 
    inventory control and costing
  • Wisefish Trade


    Sales, Purchases, CRM, and Freight
  • Wisefish Quality


    Full recall traceability and 
    quality monitoring