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Cookie policy

Last updated: 14 March 2025

This Cookie Policy supplements WiseFish ehf., reg. no. 461221-0330, Katrinartun 4, 105 Reykjavik (“Our” and “We”) Privacy Policy, including the definitions, and provides information about how We use cookies and similar technologies, e.g. tag, pixel or other web beacon, (all together “Cookies”) when you visit Our website https://www.wisefish.com and its subdomains (the “Website”). It explains what Cookies and similar technologies are, why We use them, as well as your rights to control Our use of them. 

When you visit the Website, We may collect information from you automatically through Cookies or similar technology. 

What are Cookies?

Cookies are small text files that are saved on a user’s computer or other smart devices when a website is visited. Cookies can be used for different purposes, e.g. to ensure the normal functioning of a website, remember the user’s settings (e.g. which language or currency should be displayed) and display products and services that the relevant user is likely to be interested in. 

 

What cookies do we use?

We use third-party Cookies to improve your user experience, provide personalized content, and analyze how you use the Website. The Cookies are set by third-party service providers, such as analytics, advertising networks, and social media platforms. The Cookies help us understand user behavior, optimize the Website, and serve relevant advertising.  

The Cookies We use can be categorized as follows: 

  • Necessary cookies: Our Analytical Cookies and Marketing Cookies are third-party cookies. We work with the following third-party service providers that may set Cookies on the Website.

  • Preference cookies: Our preference Cookies allow the Website to remember user information or actions so that the way the Website looks or behaves can be controlled for each user. Such Cookies record, for example, the currency, region, language or color theme selected by the user. Their use is subject to user consent.

  • Analytical cookies: Our analytical Cookies are necessary to collect statistical information about how the Website are used, analyze problems that may arise and collect information about how the Website can be developed according to user activity. The information collected by such Cookies is in most cases non-traceable statistical information, but the information may also be traceable to individuals. Their use is subject to user consent.

  • Marketing cookies: Our marketing Cookies are used to record user actions on different websites outside of the Website that Our users visit and enable us to display personalized advertisements to individuals. Their use is subject to user consent.

  • Third-Party Services and their purposes: Our marketing Cookies are used to record user actions on different websites outside of the Website that Our users visit and enable us to display personalized advertisements to individuals. Their use is subject to user consent.

    • Google Analytics: Used to collect information about how visitors use the Website. This helps us to improve the performance of the Website and understand user behavior.

    • Advertising Networks (e.g. Google Ads, Facebook Ads, LinkedIn Ads): These Cookies track your browsing behavior across multiple sites to serve targeted advertisements that match your interests. 

    • Social Media Platforms (e.g. Facebook, Instagram, LinkedIn): These Cookies allow users to share content and interact with our social media channels.  

    • Managing Third-Party Cookies: You have the right to control the use of third-party cookies. You can manage your cookie preferences by adjusting your browser settings to block third-party cookies.

 

How do we use the information we collect with Cookies?

The information collected by the Cookies is only used to enhance user experience and service quality on the Website. The Cookies help Us understand user needs and activity, allowing Us to tailor Our services accordingly. This may include processing statistical data and, in some cases, personal information—but only with the user’s prior consent. It is important that users of the Websites familiarize themselves with the functionality behind different Cookies before giving consent.

 

For how long do We retain the information gathered from Cookies? 

A distinction is made between session Cookies and persistent Cookies. Session Cookies are generally deleted as soon as users leave a website and are therefore not saved for a long period of time. Persistent Cookies are stored on a computer or other device used to visit a website and are used to remember the person’s actions or choices. Persistent Cookies are saved for a longer period of time. 

Our session Cookies are therefore generally deleted as soon as you leave the Website. Our persistent Cookies are generally not stored for more than 13 months.

 

How can users influence
our Cookie use?

Users of the Website can control the use of Preference, Analytical and Marketing Cookies on the Website in the following ways: 

  • by not giving consent to their use;
  • with Cookie settings on the Website, or
  • with Cookie settings in the browser used to visit the Website.  

If the user has accepted Cookies, he can withdraw his consent at any time. On the Website, We offer users the ability to configure the use of Cookies. Users can manage their Cookie preferences through the Cookie banner that appears when the Website is visited for the first time. Users can also adjust their Cookie preferences later using the Cookie settings link available on the Website.

 

Other information

We reserve the right to modify the terms of this Cookie Policy at any given time, for example in accordance with changes in relevant laws or regulations. Any alterations will be communicated by indicating the date of the last revision of the Cookie Policy. Your continued use of the Website subsequent to the posting of such revised policy will signify your acknowledgment and acceptance of any changes made. We recommend reviewing Our Privacy Policy each time you visit the Website to ensure you comprehend how your information may be collected and utilized. 

If any updates involve changes to optional Cookies, user’s consent will be requested, as appropriate.