From left to right: Viðar Engilbertsson, Ragnheiður Ásgrímsdóttir, Björg Guðmundsdóttir and Ómar Grétarsson.
Reykjavík, November 4, 2025
Wisefish, an integrated business solution for the seafood industry, today announced an agreement with First Water, an Icelandic land-based salmon farming company, to implement Wisefish’s newly launched aquaculture solution.
Increasingly, farms are adopting digital tools to monitor production, track costs, and ensure traceability. The Wisefish solution will give First Water more transparency across their aquaculture operation, including cost tracking, allocation across batches and groups, product segmentation from harvest to portioned products, and traceability from grow-out through processing, sales, and delivery.
“As we scale our farming operations, it is crucial to have a system that makes our sales & logistics processes more efficient and gives us better insight into costs, margins, and workflows,”
said Ómar Grétarsson, Head of Sales & Marketing at First Water.
“Wisefish supports that clarity and helps ensure we scale in a way that’s both efficient and profitable.”
“We are pleased to support First Water with our aquaculture solution,”
said Siggeir Örn Steinþórsson, Chief Commercial Officer at Wisefish.
“Their focus on scaling, sales and sustainable farming aligns with the capabilities of our solution, and we look forward to helping them integrate the system into their operations.”
About First Water
First Water is a pioneering land-based salmon farming project located on the south coast of Iceland, a site that allows for the unique sourcing of subterranean sea water which has been naturally filtered through several millennia old lava fields. The company has already harvested salmon of 5kg+ size from their newest set of farming tanks and processed through their new packing facility in the town of Þorlákshöfn, just by the farm. Production in gradually increasing and the start of 2026 is looking favourable for weekly supply at the start of the year.
Frá vinstri: Viðar Engilbertsson, Ragnheiður Ásgrímsdóttir, Björg Guðmundsdóttir og Ómar Grétarsson.
Reykjavík, 4. nóvember 2025
Wisefish, fyrirtæki sem sérhæfir sig í viðskiptalausnum fyrir sjávarútveg, hefur gert samning við íslenska landeldisfyrirtækið First Water, um að innleiða nýja fiskeldislausn Wisefish.
Í dag eru í boði stafrænar lausnir til að fylgjast með framleiðslu, rekja kostnað og tryggja rekjanleika sem eldisfélög eru að nýta sér en hefur reynst áskorun varðandi samtengingu og yfirsýn. Þessa áskorun getur Wisefish leyst fyrir First Water og mun kerfið veita þeim fjárhagslega yfirsýn og rekjanleika yfir alla virðiskeðjuna, allt frá seiðum til lokaafurðar, allt á einum stað.
“Við aukinn umsvið hjá okkur í First Water er lykilatriði að hafa kerfi sem gerir sölustarfsemi og flutningsferla skilvirkari og veitir betri innsýn í framleiðslustýringu, kostnað og framlegð”
segir Ómar Grétarsson, sölu- og markaðsstjóri hjá First Water.
“Wisefish styður við betri yfirsýn og hjálpar okkur að vaxa á skilvirkan og arðbæran hátt.”
“Við erum bæði stolt og ánægð að fá First Water sem notendur á nýju eldislausninni okkar”
segir Siggeir Örn Steinþórsson, framkvæmdastjóri vörustýringar, sölu og markaðsmála hjá Wisefish