From left to right: Viðar Engilbertsson, Director of Sales at Wisefish, and Candace Seymour, CFO at Quinlan Brothers.
Newfoundland and Labrador, Canada, March 10, 2026
Iceland-based seafood software specialist strengthens North American growth strategy as processors seek greater efficiency, traceability and real time data.
Wisefish, the Iceland-based provider of software solutions purpose-built for the seafood industry, today announced a new partnership with Canadian processor Quinlan Brothers, marking a continued expansion of its presence in Canada and the broader North American market. The collaboration reflects growing demand across the Canadian seafood sector for specialized technology and software to modernize operations, improve traceability, and navigate increasingly complex global supply chains.
Through the implementation of the Wisefish platform, Quinlan Brothers will gain enhanced visibility across its operations — from raw material intake through production, inventory, and distribution — enabling more accurate reporting, improved yield management, and faster decision-making. Headquartered in Newfoundland and Labrador, Quinlan Brothers is recognized for its high-quality seafood products and commitment to operational excellence. The company selected Wisefish to support its continued growth and to improve efficiency across its processing operations.
“Implementing Wisefish is a strong step towards transformational change,”
said Candace Seymour, Chief Financial Officer at Quinlan Brothers.
“Wisefish stood out because it reflects the real financial and operational complexity of seafood. It will give us clearer insight into margins and costs, simplify day-to-day operations, and help us manage traceability in line with Canadian and European standards. Having real-time access to reliable operational data is critical. We’re looking forward to minimizing manual work and gaining an even more complete view of our value chain as our business grows.”
Built by seafood industry veterans, Wisefish is designed to reduce fragmentation and improve decision-making across the value chain. From recording detailed catch information and tracking farm biomass to managing production, sales, and logistics, the platform gives seafood companies a single, integrated view of costs, traceability, and seafood operations. For Wisefish, the collaboration underscores the importance of the Canadian seafood market.
“Canada plays a central role in global seafood,”
said Siggeir Örn Steinþórsson, Chief Commercial Officer at Wisefish.
“It is a market defined by operational discipline and high standards. Welcoming Quinlan to Wisefish highlights a broader shift in the industry. Companies are proactively seeking clarity, efficiency, and insight across their operations and that’s exactly what our solution enables. Our focus is to support companies like Quinlan Brothers with a solution that respects the complexity of seafood and help them connect their seafood operations with confidence.”
About Quinlan Brothers
In 1954, brothers Maurice and Patrick Quinlan of Bay de Verde created a fish buying station, selling fish landed on the nearby shores to other processing companies. Over the next seven decades, Quinlan Brothers Ltd. evolved into one of the largest seafood producers in Newfoundland & Labrador. A major player on the global fishing stage, Quinlan exports multi-species products to more than 20 countries worldwide.
Quinlan’s facility is one of largest and most technologically advanced Snow Crab processing facility in the world and dedicated to producing the highest quality seafood for its customers.