Visit us at Booth #2065

Boston seafood tille

Will we see you at the Boston Seafood Expo in March? WiseFish is sold around the world by Wise in Iceland. We are a leading international developer of Software Solutions for seafood businesses. Our unique blend of Seafood and Information Technology expertise is recognized worldwide, with a network of partners and customers around the globe.

Are you up to date with the digital revolution

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An interview with Jon Heidar Palsson, Director of Sales and Marketing at WiseFish was published on 3rd February in WorldFishing and Aquaculture magazine. 

“We can say, and there’s no doubt about this, that there has been a technological revolution in vessel operation and the processing of marine products that have helped the Icelandic fishing industry to become a leader in this field. Icelandic fish processing plants are high-tech, and the fishing vessel fleet is equipped with the latest and most cutting-edge technical equipment for fishing operations,” said Jón Heiðar Pálsson, the company’s VP Sales, as he took stock of the achievements since Wise was established, and what the future has in store.

Wise gets new owners and a new CEO

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Following a successful buy-in at the end of October 2019, Varda Capital became the majority shareholder in Wise Solutions ehf.  With around 75 employees, Wise provides software solutions for many of the country’s largest organizations in many sectors, including local government, fisheries, finance, manufacturing, trade and various specialist services.

The new owners have reshaped the management of the company, and the new company chairman is Jonas Hagan Gudmundsson. Plans are being implemented to merge Hugbunadur, Centara ehf. and Wise Solutions ehf. under the Wise Solutions brand. Negotiations are also underway to bring in additional investors, which will strengthen the company for further growth.

Okkar bestu jóla- og nýjárskveðjur

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Okkar bestu jóla- og nýjárskveðjur
með þökk fyrir samstarfið á árinu sem er að líða.

Season's Greetings and best wishes for the New Year.

Starfsfólk Wise

Wise Cloud Solutions are the key to achieving better results

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Technological revolution in vessel operation

To begin with, we must examine the desired results. This can be extremely difficult, as the speed of technological and software development has been extremely fast over the past fifteen years. With increased demands for quality, utilisation and value creation, processing plants are becoming more developed; technical equipment, the adoption of robots and software solutions are becoming an integral part of the processing of seafood products in Iceland. “One can say, without any doubt, that there has been a technological revolution in seafood operation and the processing of seafood products that has helped the Icelandic fishing industry to become a leader in this field. Icelandic fish processing plants are high-tech, and the fleet is equipped with cutting-edge technical equipment for its operations,” says Jón Heiðar.

Can access more information about the operation

Jón Heiðar adds that the digital transformation in the fisheries sector have been ongoing for some time. A lot of things have changed over the course of the thirty years that WiseFish has been developed, and it can be said that with the enormous progress that has been made in software design, technology has solved and is still solving complicated aspects within the business environment through automation and by reducing the amount of duplicated efforts and repetitive processes.

Certified Partner

Microsoft Gold Certified Partner

Tablet and touch-optimized user experience lets you access company data and processes regardless of location or what device you choose to use. Personalized home pages let you view your most important business data and key performance indicators at a glance. Sophisticated color coding and live data alerts help users prioritize actions and stay productive.

Wisefish Seafood Software

  • Wisefish Dynamics NAV

    About WiseFish

    Fully integrated ERP for small
    and medium sized businesses

  • Wisefish Peripherals


    Scales, scanners, labelling 
    and barcoding
  • Wisefish Fishing


    Complete catch recording 
    and quota management
  • Wisefish Production


    Production planning, 
    inventory control and costing
  • Wisefish Trade


    Sales, Purchases, CRM, and Freight
  • Wisefish Quality


    Full recall traceability and 
    quality monitoring