Better WiseFish with an emphasis on deeper analysis of data

WiseFish is business software coordinated with Microsoft Dynamics 365 Business Central, (NAV) finance and accounting software. Wise solutions span the whole fish industry value chain from the fishing itself to sales and distribution.

In the fishing industry, as in all business, a good overview is important for management. WiseFish was recently updated, and that update coincides with the Microsoft update from NAV to Microsoft Dynamics 365 Business Central. The new update includes Power BI analysis tool, easier access to Microsoft Outlook, easier reporting and software support for peripheral devices such as tablets. The WiseAnalyzer is furthermore essential with WiseFish; Analyzer allows businesses to easily analyse and interpret data from Microsoft Dynamics BC.

New additions such as Power BI and WiseAnalyzer allow businesses to view their operations in a new light. A new function of WiseFish in warehouses, compatibility with peripherals and general additions to the new version of Microsoft Dynamics BC make it possible to thoroughly study the data for streamlining as well as a competitive edge.

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"The key to success is software that provides us with key information in real time. We use WiseFish and WiseAnalyzer, both of which ensure that the status, along with performance and margin, are clear at the end of each day," says Guðmundur Smári Einarsson, G.RUN fish processing.

WiseFish has great possibilities in tracking the product from fishing, through production and sales, all the way to the consumer. Internet, tablets, mobile phones and Power BI Analysis are now a part of the standard WiseFish system.

WiseFish will be present at the Icelandic Fishing Expo in Reykjavík, (Laugardalsholl)

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WiseFish will be present at the Icelandic Fishing Expo in Reykjavík, (Laugardalsholl) on 25-27th September, area B-15.

"As in all other operations it is important for managers in fisheries to have a good overview, " says Jón Heiðar Pálsson, division manager sales and marketing department Wise. WiseFish was recently updated due to the Microsoft upgrade from NAV to Microsoft Dynamics 365 Business Central. The upgrade includes additions to Power BI, easier access to Microsoft Outlook, reporting is simpler and added connections to peripherals such as tablet and smart phones. WiseAnalyzer is an indispensable with WiseFish, Analyzer enables companies to analyze and easily read data from Microsoft Dynamics BC.

Our experts will be at hand to share their expertise and knowledge. Please come by, we look forward meeting you. 

Marisa Fisheries signs contract with WiseFish

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Wise and Marisa Fisheries signed a contract today at the Brussels Seafood Expo. Jón Heiðar Pálsson VP of Sales at Wise and Johnny De Boer, Director of Marisa Fisheries signed a contract to provide and implement WiseFish ERP software for Marisa Fisheries in Suriname.

Omicron, a fishing-company in Suriname, incorporated the WiseFish-software three years ago. The incorporation was implemented entirely by way of remote connection. ”Incorporating the software without having to travel all the way there saves both time and money for us, as well as for the client,“ says Jón Heiðar. The incorporation and implementation was such a success that Marisa Fisheries, decided to choose WiseFish.

Wise is the leading international developer of software solutions for the seafood industry with WiseFish, a certified Microsoft Dynamics NAV solution, as their primary product on the international market.

“WiseFish offers multiple solutions to the Seafood industry, such as WisePeripherals, the integrated trade solution, HACCP quality control, catch and quota management, traceability from raw materials to end-product. It is an end to end solution, using Microsoft Dynamics NAV as the platform, including a total ERP solution”, says Jón Heiðar Pálsson, VP of sales and marketing at Wise.

Marisa Fisheries is a Surinamese fishing company, established in 2003. The company consists of 12 bottom trawlers targeting a variety of fishes such as mackerel, snappers, kingfish, ribbonfish, croakers, weakfish, catfish etc., and is in partnership with a Surinamese processing factory called SUVVEB NV which is responsible for the processing, packaging, storage and export of the fish commissioned by this fishing company. Marisa Fisheries is currently building a new processing factory in collaboration with SUVVEB NV. The new factory, called Ocean Delight, would be circa 2500 m2 with an estimated production capacity of 15 ton fish/day that will produce high-value seafood products such as fresh and frozen whole gutted fish, pan ready fish, fillets, steaks, etc. for the local market and export to places in the Caribbean, Europe, US and Asia.

We are happy to welcome Marisa Fisheries into the WiseFish family. 

Meet the WiseFish team in Brussels.

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We look forward to seeing you at booth #6127-4 at the Brussel Seafood Expo Global. We will present our latest version of WiseFish Seafood ERP, which is a certified for Microsoft software solution, ensuring quality and customer care.

Seafood Expo Global and Seafood Processing Global at the BRUSSELS EXPO is Europe's largest seafood trade exposition.

Register for free
Please accept our promo code SEG1932233 and register for free using the registration form on the Seafood Expo website. 

Again, we look forward to seeing you at booth #6127-4 at the Brussel Seafood Expo Global.

Certified Partner

Microsoft Gold Certified Partner

Tablet and touch-optimized user experience lets you access company data and processes regardless of location or what device you choose to use. Personalized home pages let you view your most important business data and key performance indicators at a glance. Sophisticated color coding and live data alerts help users prioritize actions and stay productive.

Wisefish Seafood Software

  • Wisefish Dynamics NAV

    About WiseFish

    Fully integrated ERP for small
    and medium sized businesses

  • Wisefish Peripherals


    Scales, scanners, labelling 
    and barcoding
  • Wisefish Fishing


    Complete catch recording 
    and quota management
  • Wisefish Production


    Production planning, 
    inventory control and costing
  • Wisefish Trade


    Sales, Purchases, CRM, and Freight
  • Wisefish Quality


    Full recall traceability and 
    quality monitoring