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A New Chapter in a Long Partnership: Brim Moves to SaaS with Wisefish

A New Chapter in a Long Partnership: Brim Moves to SaaS with Wisefish

From left to right: Siggeir Örn Steinþórsson, Chief Commercial Officer at Wisefish, and Inga Jóna Friögeirsdóttir, Chief Financial Officer at Brim.

Reykjavík, Iceland, June 09, 2026

We're excited to announce that Wisefish and Brim have signed a new agreement that takes our long-standing partnership into its next chapter: a full upgrade to SaaS. Our partnership with Brim has spanned many years, and this agreement marks its next chapter. Together, we've worked side by side through changing markets, evolving operations, and the day-to-day realities of running one of Iceland's influential seafood businesses. 

SaaS as an upgrade

Moving to SaaS means Brim gets a more standardized solution backed by the same trusted service and close connection they've come to expect from us. The cloud-based platform is built to grow with them, and it removes a lot of the friction that comes with traditional software.

What that looks like in practice:
  • Automatic updates. Wisefish is always building, improving, and releasing something new. With SaaS, companies receive those improvements the moment they're ready.A standardized, reliable foundation. One consistent solution means smoother operations, fewer surprises, and a stronger base to build on.
  • A standardized, reliable foundation. One consistent solution means smoother operations, fewer surprises, and a stronger base to build on.
  • Optimized workflows. SaaS creates more room to save time, streamline daily tasks, and get more out of every part of operations.

Built for the seafood industry, built to keep improving

Wisefish is built by people who know the seafood industry inside and out, and we're constantly developing new features shaped by what our customers need on the floor, on the water, and in the office. SaaS makes sure every one of those improvements lands the moment it's ready.
We're grateful for the trust Brim has placed in Wisefish over the years, and we're proud to continue this journey together. This agreement is more than a software upgrade, it's a shared commitment to moving forward, innovating together, and setting a strong standard for the future of seafood operations in Iceland and beyond. 

Here's to the next chapter. 

 

About Brim 

Brim hf. is an Icelandic seafood company engaged in the fishing and processing of groundfish and pelagic fish, with operating units in four locations across Iceland and approximately 800 employees at sea and on land. Founded in 1985, Brim has integrated operations spanning fishing, processing, and marketing, with products sold in Europe, Asia, North America, and Africa. The company places strong emphasis on sustainability, innovation, and responsible use of marine resources.

 
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