Wisefish

Powerful innovation and active technological development have driven the excellent results achieved by the Icelandic fisheries sector in recent decades. As the fourth industrial revolution sets in, digital transformation shapes all areas of society and business. Sjávarafl visited Jón Heiðar Pálsson, director of sales at the Icelandic software and business solutions company Wise, to discuss the future of the industry and how technology provides valuable insights into the seafood value chain